top of page
Mukonii EPK banner.png
Official Mukonii Logo Map (1).gif
  • Instagram
  • X
  • Youtube


A&R (Artists and Repertoire)


A&R, or Artists and Repertoire, is the division of a record label or music publisher responsible for scouting new talent and overseeing the creative process of developing and promoting artists.


A&R representatives act as the bridge between artists and the label, helping shape musical direction, selecting songs for albums, and connecting artists with producers, songwriters, and other collaborators.


Example: In the early 2000s, Roc-A-Fella Records’ A&R team was pivotal in discovering Kanye West and shaping his debut album, The College Dropout.




An online Music university

8 views0 comments
bottom of page